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GrooveMe

Privacy & Data

Privacy Policy

1. Overview & Who We Are

GrooveMe (‘we’, ‘us’, or ‘our’) is a live-entertainment technology pioneer specializing in 3D holographic stage experiences and proprietary TRUE2LIFE™ audio engineering. We operate from our Centre of Excellence at Lytton Hall, Knebworth Park, Old Knebworth, Hertfordshire, SG3 6PY, United Kingdom.

We are committed to safeguarding the privacy and confidential personal data of all visitors, clients, partners, and event attendees. This Privacy Policy explains how we collect, process, store, and protect your information in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable international privacy regulations.

2. Information We Collect

We collect personal information that you voluntarily provide to us when interacting with our website, requesting an in-person or virtual hologram demonstration, or contacting our team directly:

  • Contact & Enquiry Details: Your full name, professional email address, telephone number, organization name, and any contextual message details submitted via our contact and booking forms.
  • Business & Partnership Information: Details relating to proposed performance venues, festivals, corporate engagements, artist collaborations, or investment enquiries.
  • Technical & Usage Data: Internet Protocol (IP) address, browser type and version, operating system, referring URL, pages viewed, visit duration, and clickstream interaction data gathered automatically via cookies and similar technologies.

3. How We Use Your Information

We process your data for clear, lawful, and specific business purposes:

  • To respond to your enquiries, schedule holographic demonstrations, and coordinate event logistics at Knebworth Park or remote partner facilities.
  • To administer business communications, contracts, and licensing agreements for holographic entertainment and stage deployments.
  • To maintain the operational stability, responsiveness, and cyber security of groovemenow.com.
  • To assess and improve our holographic content delivery, website functionality, and audience engagement.
  • To comply with applicable legal, accounting, tax, and regulatory obligations in the United Kingdom.

4. Lawful Bases for Processing

Under UK data protection law, we rely on the following lawful bases to process your personal data:

  • Consent: Where you provide explicit consent by submitting our contact forms or opting into direct communications.
  • Contractual Necessity: Where processing is necessary to take steps at your request prior to entering into a commercial agreement, or to perform an existing agreement.
  • Legitimate Interests: Where processing is necessary for our legitimate business interests, including operating responsive client communications and securing our digital services, provided your rights do not override those interests.
  • Legal Obligation: Where compliance with statutory or regulatory requirements demands data processing or disclosure.

5. Data Sharing & Third Parties

We never sell, trade, or monetize your personal information. We share personal information only with trusted third-party service providers who assist us in operating our platform, such as cloud infrastructure providers, secure email delivery services, and analytics processors. Every service provider is bound by strict contractual data-processing obligations and confidentiality safeguards.

6. Data Security & Retention

We implement rigorous technical and organizational measures to prevent accidental loss, unauthorized access, alteration, or disclosure of your information. Access is strictly limited to authorized personnel who have a genuine business need to know.

We retain personal data only for as long as necessary to fulfill the purposes for which it was gathered, including satisfying legal, regulatory, tax, or reporting requirements. Enquiries that do not lead to an ongoing business relationship are periodically reviewed and securely purged.

7. Your Legal Rights

Under UK GDPR, you have comprehensive rights regarding your personal information:

  • Right to Access: You can request confirmation of whether we hold your personal data and obtain a copy.
  • Right to Rectification: You can request that inaccurate or incomplete information be corrected without undue delay.
  • Right to Erasure: You can request the deletion of your personal data under certain statutory circumstances.
  • Right to Restrict or Object: You can object to or request restrictions on certain types of processing.
  • Right to Data Portability: You can request transfer of your data to another service provider in a structured, machine-readable format.
  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact our data team at info@groovemenow.com. If you are dissatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) via ico.org.uk.

8. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to ensure smooth navigation, analyze performance, and remember user preferences. For comprehensive details on the cookies we set and how to manage your preferences, please consult our Cookie Policy.

9. Updates to This Policy

We review and update this Privacy Policy periodically to reflect technological advancements, legal developments, and operational updates. Any revisions will be published here with an updated effective date.

10. Contacting GrooveMe

For queries, comments, or formal requests concerning this policy, please reach out to us at info@groovemenow.com or write to GrooveMe, Lytton Hall, Knebworth Park, Old Knebworth, Hertfordshire, SG3 6PY, United Kingdom.